⚡ Analytics in Croatia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Croatia is a Southeastern European country with a population of around 3.9 million people.

According to our statistics, web analytics tools are used on 47.5% of websites from Croatia.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Croatia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 86% share.
It is followed by Cloudflare Web Analytics with 10.5% and Jetpack Stats with 5.7%.

Google Analytics 86%
Cloudflare Web Analytics 10.5%
Jetpack Stats 5.7%
MonsterInsights 3.5%
Hotjar 3.4%
Microsoft Clarity 2.1%
Matomo 1.9%
Gemius 1.5%
Dotmetrics 1.4%
Statcounter 1%
HubSpot Analytics 0.8%
Independent Analytics 0.7%
Adobe Analytics 0.6%
Upscore 0.5%
Plausible 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Croatia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-4)
5. Hotjar ^(-2)
8. Gemius ^(-45)
9. Dotmetrics ^(-105)
10. Statcounter ^(-2)
12. Independent Analytics ^(-26)
13. Adobe Analytics ^(-2)
14. Upscore ^(-142)
15. Plausible ^(-4)
17. Clicky ^(-8)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 77 web analytics tools used on sites from Croatia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	86%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	10.5%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.7%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.5%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.4%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.1%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.9%
8	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.5%
9	Dotmetrics Zagreb, Croatia A big audience data system that measures over 500 million events on websites and mobile applications daily. $$$	1.4%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.8%
12	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.7%
13	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.6%
14	Upscore Hamburg, Germany A content intelligence platform that helps brands optimize digital content performance using data-driven insights. $$$	0.5%
15	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.4%
16	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
17	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.2%
18	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
19	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.2%
20	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.2%
21	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.2%
22	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
23	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.2%
24	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.2%
25	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.2%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 7,837 websites from Croatia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.