⚡ Analytics in El Salvador

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

El Salvador is a Central American country with a population of over 6.3 million people.

According to our statistics, web analytics tools are used on 43.4% of websites from El Salvador.

Statistics based on 590 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in El Salvador in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 78.1% share.
It is followed by Cloudflare Web Analytics with 14.1% and Jetpack Stats with 12.5%.

Google Analytics 78.1%
Cloudflare Web Analytics 14.1%
Jetpack Stats 12.5%
Microsoft Clarity 7.8%
Hotjar 6.6%
Metricool 5.9%
MonsterInsights 5.1%
HubSpot Analytics 5.1%
Adobe Analytics 2.3%
VWO 2%
Statcounter 1.2%
Matomo 0.8%
Chartbeat 0.8%
Medallia 0.8%
Crazy Egg 0.8%

🚀 Highlights

Here is a list of the top tools that are more popular in El Salvador than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Microsoft Clarity ^(-1)
5. Hotjar ^(-2)
6. Metricool ^(-15)
7. MonsterInsights ^(-1)
8. HubSpot Analytics ^(-1)
9. Adobe Analytics ^(-5)
10. VWO ^(-6)
11. Statcounter ^(-2)
13. Chartbeat ^(-39)
14. Medallia ^(-66)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 30 web analytics tools used on sites from El Salvador, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	78.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	14.1%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	12.5%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	7.8%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.6%
6	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	5.9%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	5.1%
8	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	5.1%
9	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	2.3%
10	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	2%
11	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.2%
12	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.8%
13	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	0.8%
14	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.8%
15	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.8%
16	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	0.8%
17	W3Counter Cary, North Carolina, United States Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations. Free$5+/month	0.4%
18	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.4%
19	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	0.4%
20	Glassbox London, United Kingdom A customer intelligence platform with tagless data capture that analyzes the entire user journey. $15,000+/year	0.4%
21	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.4%
22	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.4%
23	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.4%
24	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	0.4%
25	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 590 websites from El Salvador.
We currently track the presence of 191 web analytics tools across the web.
Of these, 30 were detected on websites from El Salvador.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.