⚡ Analytics in El Salvador

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

El Salvador is a Central American country with a population of over 6.3 million people.

According to our statistics, web analytics tools are used on 54% of websites from El Salvador.

Statistics based on 578 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in El Salvador in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 73.1% share.
It is followed by Cloudflare Web Analytics with 21.5% and Jetpack Stats with 9.6%.

Google Analytics 73.1%
Cloudflare Web Analytics 21.5%
Jetpack Stats 9.6%
Metricool 6.7%
Microsoft Clarity 6.7%
Hotjar 6.1%
HubSpot Analytics 5.1%
MonsterInsights 3.5%
Adobe Analytics 1.9%
VWO 1.6%
Matomo 1.3%
Chartbeat 1%
Snowplow 1%
Umami 0.6%
Twipla 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in El Salvador than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Metricool ^(-16)
6. Hotjar ^(-1)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
9. Adobe Analytics ^(-4)
10. VWO ^(-6)
12. Chartbeat ^(-46)
14. Umami ^(-8)
15. Twipla ^(-41)
16. Ahrefs Web Analytics ^(-2)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 43 web analytics tools used on sites from El Salvador, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	21.5%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	9.6%
4	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	6.7%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	6.7%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.1%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	5.1%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.5%
9	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.9%
10	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.6%
11	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.3%
12	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	1%
13	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	1%
14	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.6%
15	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.6%
16	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.6%
17	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.6%
18	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.6%
19	NIQ Chicago, Illinois, United States A global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers. $$$	0.3%
20	Leadoo Helsinki, Finland A conversion platform that uses interactive on-site engagement tools, AI-enhanced chatbots, smart forms, visual bots, and analytics to help businesses turn passive website traffic into qualified leads. Free€699+/month	0.3%
21	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.3%
22	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.3%
23	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%
24	Glassbox London, United Kingdom An AI-driven customer intelligence platform that uses patented tagless data capture and session replay to record and analyze user journeys across web and mobile digital channels. $15,000+/year	0.3%
25	Snitcher Hilversum, Netherlands A visitor identification solution that identifies the companies visiting a website, along with detailed source and visit behavior. €69+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 578 websites from El Salvador.
We currently track the presence of 187 web analytics tools across the web.
Of these, 43 were detected on websites from El Salvador.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.