⚡ Analytics in India

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

India is a South Asian country with a population of over 1.4 billion people.

According to our statistics, web analytics tools are used on 48.9% of websites from India.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in India in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 81.9% share.
It is followed by Cloudflare Web Analytics with 12.7% and Microsoft Clarity with 10.4%.

🚀 Highlights

Here is a list of the top tools that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 126 web analytics tools used on sites from India, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
4
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
5
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
6
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
7
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
8
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
9
Comscore
Reston, Virginia, United States

A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers.

Free$799+/month
10
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
11
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
12
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
13
Zoho SalesIQ
Chennai, India

A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts.

Free$10+/user/month
14
MoEngage
San Francisco, California, United States

A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels.

$750+/month
15
CleverTap
San Francisco, California, United States

A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

$75+/month
16
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
17
My Live Chat
North York, Ontario, Canada

A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic.

Free$15+/month
18
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
19
AppsFlyer
San Francisco, California, United States

A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

Free$0.07+/conversion
20
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
21
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
22
Triple Whale
Columbus, Ohio, United States

A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.

Free$129+/month
23
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year
24
Histats
Azzano San Paolo, Bergamo, Italy

A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data.

Free
25
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

Free$49+/month

👉 See Also

Data is based on the analysis of 67,209 websites from India.
Statistics were last calculated on .
For details, see our methodology and disclaimer.