⚡ Analytics in Kenya

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Kenya is an East African country with a population of over 55 million people.

According to our statistics, web analytics tools are used on 44.4% of websites from Kenya.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Kenya in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 78.6% share.
It is followed by Cloudflare Web Analytics with 15.2% and Jetpack Stats with 12.3%.

🚀 Highlights

Here is a list of the top tools that are more popular in Kenya than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 53 web analytics tools used on sites from Kenya, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
4
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
5
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
6
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
7
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
8
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
9
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
10
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
11
Zoho SalesIQ
Chennai, India

A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts.

Free$10+/user/month
12
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
13
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
14
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
15
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
16
Metricool
Madrid, Spain

A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.

Free$22+/month
17
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
18
My Live Chat
North York, Ontario, Canada

A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic.

Free$15+/month
19
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
20
Histats
Azzano San Paolo, Bergamo, Italy

A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data.

Free
21
IO Technologies
Nicosia, Cyprus

A content analytics platform that provides enterprise-level data collection and visualization tools.

$200+/month
22
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
23
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
24
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
25
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month

👉 See Also

Data is based on the analysis of 2,169 websites from Kenya.
Statistics were last calculated on .
For details, see our methodology and disclaimer.