⚡ Analytics in Tanzania

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Tanzania is an East African country with a population of over 67 million people.

According to our statistics, web analytics tools are used on 38.4% of websites from Tanzania.

Statistics based on 933 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Tanzania in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 74.9% share.
It is followed by Cloudflare Web Analytics with 23.7% and Free Visitor Counters with 9.2%.

Google Analytics 74.9%
Cloudflare Web Analytics 23.7%
Free Visitor Counters 9.2%
Jetpack Stats 6.4%
Microsoft Clarity 4.2%
Matomo 3.1%
HubSpot Analytics 2.2%
MonsterInsights 1.7%
Hotjar 1.7%
Metricool 1.4%
Adobe Analytics 0.8%
Tinybird 0.8%
Twipla 0.6%
Clicky 0.6%
Gauges 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Tanzania than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Free Visitor Counters ^(-139)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
10. Metricool ^(-10)
11. Adobe Analytics ^(-2)
12. Tinybird ^(-45)
13. Twipla ^(-43)
14. Clicky ^(-16)
15. Gauges ^(-14)
16. Independent Analytics ^(-16)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 34 web analytics tools used on sites from Tanzania, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	74.9%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	23.7%
3	Free Visitor Counters Free hit counter widgets available without registration. Free	9.2%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.4%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.2%
6	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	3.1%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.2%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.7%
9	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.7%
10	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	1.4%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.8%
12	Tinybird New York, United States A managed, serverless, real-time analytics backend service built on ClickHouse that helps developers collect, process, and share data through APIs. Free$25+/month	0.8%
13	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.6%
14	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.6%
15	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	0.6%
16	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.6%
17	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
18	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.6%
19	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.6%
20	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.6%
21	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.6%
22	Vercel Web Analytics San Francisco, California, United States A privacy-friendly solution to track page views and custom events in any website deployed on Vercel. Free$20+/user/month	0.3%
23	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	0.3%
24	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.3%
25	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 933 websites from Tanzania.
We currently track the presence of 187 web analytics tools across the web.
Of these, 34 were detected on websites from Tanzania.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.