⚡ Customer Data Platforms

A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.

According to our data, customer data platforms are used on 2.1% of all websites.
90.8% of these sites use only one CDP, 7.8% use two, and 1.4% use three or more at the same time.

⭐ Most Popular in 2025

The following chart shows the leading CDPs in 2025, based on market share.

The most popular is Klaviyo with an impressive share of 36.2%, followed by Adobe Experience Platform with 23.1% and Salesforce Marketing Cloud with 7.9%.

🚀 Country Highlights

Here is a list of CDPs that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 69 CDPs we detect, ranked by their market share.

RankNameMarket share
1
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Salesforce Marketing Cloud
San Francisco, California, United States

A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.

$25+/user/month
4
Tealium
San Diego, California, United States

An enterprise tag manager and customer data platform with over 1,300 integrations.

$150,000+/year
5
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
6
Segment
San Francisco, California, United States

A customer data platform that helps companies to collect, clean, consolidate, and activate first-party customer data.

Free$120+/month
7
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
8
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud versions.

FreeOpen source$550+/month
9
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that enables marketers to discover and engage ideal customers at scale.

$30,000+/year
10
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
11
SALESmanago
Krakow, Poland

An e-commerce marketing platform that helps businesses acquire, convert, and engage more customers.

$$$
12
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

$140,000+/year
13
BlueConic
Boston, Massachusetts, United States

An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.

$$$
14
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
15
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
16
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
17
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
18
Omeda
Chicago, Illinois, United States

An audience engagement platform that delivers automated email and multi-channel audience experiences.

$$$
19
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
20
Commanders Act
Paris, France

A cookieless platform that allows you to collect, normalize/fix, enrich, check and send in real time your first-party customer data.

$$$
21
Mindbox
Almaty, Kazakhstan

A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue.

180,000 RUB+/month
22
Treasure Data
Mountain View, California, United States

An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.

$39,000+
23
Mapp
London, United Kingdom

A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.

$3,050+/month
24
WebEngage
Mumbai, India

A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp.

$199/user/year
25
Lytics
Portland, Oregon, United States

A customer data platform built on Google Cloud that enables companies to deploy a scalable CDP around their existing data warehouse and lakes, without losing control over their customer data and without compromising security and privacy.

Free$500+/month

👉 See Also

Data is based on the analysis of 2,764,714 websites.
Statistics were last calculated on .
For details, see our methodology and disclaimer.