⚡ Customer Data Platforms
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
According to our data, customer data platforms are used on 2.1% of all websites.
90.8% of these sites use only one CDP, 7.8% use two, and 1.4% use three or more at the same time.
⭐ Most Popular in 2025
The following chart shows the leading CDPs in 2025, based on market share.
The most popular is Klaviyo with an impressive share of 36.2%, followed by Adobe Experience Platform with 23.1% and Salesforce Marketing Cloud with 7.9%.
You can also drill down by country:
🚀 Country Highlights
Here is a list of CDPs that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
✨ Best CDPs
Below is a more detailed list of the top 25 of the 69 CDPs we detect, ranked by their market share.
Rank Name Market share
1
Klaviyo
Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
Free $45+/month
36.2%
2
Adobe Experience Platform
San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.
$$$
23.1%
3
Salesforce Marketing Cloud
San Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.
$25+/user/month
7.9%
4
Tealium
San Diego, California, United States An enterprise tag manager and customer data platform with over 1,300 integrations.
$150,000+/year
7.7%
5
Optimizely
New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.
$36,000+/year
5.3%
6
Segment
San Francisco, California, United States A customer data platform that helps companies to collect, clean, consolidate, and activate first-party customer data.
Free $120+/month
5.2%
7
Acquia
Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.
$$$
2.5%
8
Rudderstack
San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud versions.
Free Open source $550+/month
2.4%
9
Clearbit
Cambridge, Massachusetts, United States A data activation platform that enables marketers to discover and engage ideal customers at scale.
$30,000+/year
1.6%
10
Bloomreach
Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.
$$$
1.4%
11
SALESmanago
Krakow, Poland An e-commerce marketing platform that helps businesses acquire, convert, and engage more customers.
$$$
1.3%
12
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.
$140,000+/year
1.3%
13
BlueConic
Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.
$$$
1.2%
14
Emarsys
Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.
$1,500/month
1.2%
15
Insider
Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.
$4,800+/month
1%
16
Zeta Marketing Platform
New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.
$580,000+/year
0.9%
17
Sitefinity Insight
Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.
$$$
0.9%
18
Omeda
Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences.
$$$
0.9%
19
Listrak
Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry.
$$$
0.8%
20
Commanders Act
Paris, France A cookieless platform that allows you to collect, normalize/fix, enrich, check and send in real time your first-party customer data.
$$$
0.8%
21
Mindbox
Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue.
180,000 RUB+/month
0.6%
22
Treasure Data
Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.
$39,000+
0.6%
23
Mapp
London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.
$3,050+/month
0.5%
24
WebEngage
Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp.
$199/user/year
0.4%
25
Lytics
Portland, Oregon, United States A customer data platform built on Google Cloud that enables companies to deploy a scalable CDP around their existing data warehouse and lakes, without losing control over their customer data and without compromising security and privacy.
Free $500+/month
0.4%
👉 See Also
Data is based on the analysis of 2,764,714 websites.
Statistics were last calculated on
December 28, 2025 .
For details, see our
methodology and
disclaimer .