⚡ Customer Data Platforms in the United Kingdom

A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, customer data platforms are used on 4.6% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top CDPs in the United Kingdom in 2026, based on market share.

The most popular is Klaviyo, which dominates the market with a substantial 50.2% share.
It is followed by Adobe Experience Platform with 21.3% and Snowplow with 9.7%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 56 CDPs used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
4
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
5
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
6
Tealium
San Diego, California, United States

An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

$150,000+/year
7
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
8
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
9
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

$140,000+/year
10
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$
11
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
12
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
13
Selligent Marketing Cloud
Nashville, Tennessee, United States

An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels.

$$$
14
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
15
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
16
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
17
BlueConic
Boston, Massachusetts, United States

An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.

$$$
18
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
19
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
20
Treasure Data
Mountain View, California, United States

An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.

$39,000+
21
Omeda
Chicago, Illinois, United States

An audience engagement platform that delivers automated email and multi-channel audience experiences.

$$$
22
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
23
Xtremepush
Dublin, Ireland

A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing.

$$$
24
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
25
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$

👉 See Also

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.