⚡ Customer Data Platforms in the United Kingdom
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.
According to our data, customer data platforms are used on 4.6% of websites from the United Kingdom.
⭐ Most Popular in 2026
The following chart shows the top CDPs in the United Kingdom in 2026, based on market share.
The most popular is Klaviyo, which dominates the market with a substantial 50.2% share.
It is followed by Adobe Experience Platform with 21.3% and
Snowplow with 9.7%.
🚀 Highlights
Here is a list of the top CDPs that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.
- 5.
Optimizely (-2)
- 8.
Bloomreach (-5)
- 9.
SAP Customer Data Platform (-7)
- 10.
Ometria (-21)
- 13.
Selligent Marketing Cloud (-24)
- 18. Sitefinity Insight (-2)
- 20.
Treasure Data (-4)
- 23.
Xtremepush (-29)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 56 CDPs used on sites from the United Kingdom, ranked by their market share.
👉 See Also
- 🌎 CDP in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Acquia
Rudderstack
Omeda