⚡ Customer Data Platforms in Hungary

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Hungary is a Central European country with a population of around 9.6 million people.

According to our data, customer data platforms are used on 1.3% of websites from Hungary.

Statistics based on 20K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Hungary in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 32.3%, followed by Adobe Experience Platform with 17.8% and Snowplow with 9.7%.

Klaviyo 32.3%
Adobe Experience Platform 17.8%
Snowplow 9.7%
SALESmanago 8.9%
Emarsys 7.1%
Tealium 5.2%
Optimizely 4.1%
Bloomreach 4.1%
Salesforce Marketing Cloud 3%
Commanders Act 3%
Acquia 2.6%
SAP Customer Data Platform 1.9%
Zeta Marketing Platform 1.5%
BlueConic 1.5%
Rudderstack 1.1%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

4. SALESmanago ^(-8)
5. Emarsys ^(-10)
8. Bloomreach ^(-5)
10. Commanders Act ^(-11)
12. SAP Customer Data Platform ^(-2)
13. Zeta Marketing Platform ^(-5)
14. BlueConic ^(-2)
17. Treasure Data ^(-7)
18. Lytics ^(-8)
19. Listrak ^(-4)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 29 CDPs used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	32.3%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	17.8%
3	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	9.7%
4	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	8.9%
5	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	7.1%
6	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	5.2%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.1%
8	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	4.1%
9	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3%
10	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	3%
11	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.6%
12	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	1.9%
13	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	1.5%
14	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	1.5%
15	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.1%
16	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	1.1%
17	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.7%
18	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.7%
19	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.7%
20	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.4%
21	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.4%
22	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.4%
23	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
24	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.4%
25	Mediarithmics Paris, France A holistic customer data platform designed for data-driven enterprises. $$$	0.4%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 20,776 websites from Hungary.
We currently track the presence of 71 CDPs across the web.
Of these, 29 were detected on websites from Hungary.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.