⚡ Customer Data Platforms in New Zealand

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our data, customer data platforms are used on 6.8% of websites from New Zealand.

⭐ Most Popular in 2026

The following chart shows the top CDPs in New Zealand in 2026, based on market share.

The most popular is Klaviyo, which dominates the market with an overwhelming 65.2% share.
It is followed by Adobe Experience Platform with 10.9% and Snowplow with 9.3%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 27 CDPs used on sites from New Zealand, ranked by their market share.

RankNameMarket share
1
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
4
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
5
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
6
Tealium
San Diego, California, United States

An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

$150,000+/year
7
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
8
Insider One
Istanbul, Turkey

An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels.

$4,800+/month
9
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month
10
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

$140,000+/year
11
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
12
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
13
Ortto
Sydney, Australia

A customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system.

$199+/month
14
Bloomreach
Mountain View, California, United States

A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping.

$$$
15
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
16
Lexer
17
Treasure AI
Mountain View, California, United States

An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud.

$8,825+/month
18
CustomerLabs
Chennai, Tamil Nadu, India

A first-party data platform that provides data collection, management, and activation across platforms.

$99+/month
19
Lytics
San Francisco, California, United States

A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources.

Free$500+/month
20
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
21
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$
22
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
23
mParticle
New York, United States

An AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations.

$$$
24
Mediarithmics
Paris, France

A holistic customer data platform designed for data-driven enterprises.

$$$
25
Jitsu
San Francisco, California, United States

An open-source customer data platform that collects events from websites, applications, and servers and delivers them to data warehouses and other analytics tools.

FreeOpen source$99+/month

👉 See Also

🗃️ About This Data