⚡ Customer Data Platforms in Thailand
Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.
Thailand is a Southeast Asian country with a population of around 72 million people.
According to our data, customer data platforms are used on 0.7% of websites from Thailand.
⭐ Most Popular in 2026
The following chart shows the top CDPs in Thailand in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 27.6%, followed by
Klaviyo with 17.8% and
Tealium with 14.1%.
Adobe Experience Platform 27.6%
Klaviyo 17.8%
Tealium 14.1%Snowplow 12.3%
Segment 6.7%
Salesforce Marketing Cloud 4.9%
Commanders Act 4.3%
Insider 4.3%
Appier 3.1%
Acquia 2.5%Treasure Data 2.5%
SAP Customer Data Platform 2.5%
Optimizely 2.5%
- Sitefinity Insight 1.2%
Netcore 1.2%
🚀 Highlights
Here is a list of the top CDPs that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
Adobe Experience Platform (-1)
- 3.
Tealium (-2) - 5.
Segment (-1)
- 7.
Commanders Act (-13)
- 8.
Insider (-9)
- 9.
Appier (-24)
- 11.
Treasure Data (-13)
- 12.
SAP Customer Data Platform (-2)
- 14. Sitefinity Insight (-5)
- 15.
Netcore (-13)
✨ Best CDPs
Below is a more detailed list of 22 CDPs used on sites from Thailand, ranked by their market share.
👉 See Also
- 🌎 CDP in other countries
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 23,245 websites from Thailand.
- We currently track the presence of 71 CDPs across the web.
- Of these, 22 were detected on websites from Thailand.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.