🆚 AB Tasty vs. Optimizely
- 📈 Optimizely is three times more popular than AB Tasty.
- 🌎 Optimizely is more popular in the United States, the United Kingdom, and Germany.
- 🌍 AB Tasty is more popular in France, Italy, and Portugal.
AB Tasty
OptimizelyType
About
AB Tasty is a digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.
It offers a visual editor for creating test variants without code, segmentation and targeting of visitor groups, full-funnel experimentation including conversion funnels, heatmaps and session recordings to analyze user behavior, support for both client-side and server-side testing, and integrations with more than 20 analytics and marketing tools to measure test results.
Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.
It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as 
Google Analytics, 
Salesforce, Microsoft Dynamics, Marketo, and 
Zapier.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in France in the Feature Management category.
- 🥇 Most popular in France in the A/B Testing category.
- 🥈 Second most popular in France in the Personalization category.
- 🥈 Second most popular in Italy in the Feature Management category.
- 🥉 Third most popular in the United Kingdom in the Feature Management category.
- 🥈 Second most popular in the United States in the Feature Management category.
- 🥈 Second most popular in the United Kingdom in the Feature Management category.
- 🥈 Second most popular in Australia in the Feature Management category.
- 🥈 Second most popular in Canada in the Feature Management category.
- 🥈 Second most popular in Sweden in the A/B Testing category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Mutiny🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,359,906 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.