🆚 Acquia vs. Insider

Compare technologies based on real-world usage data *

Type

Customer data platform
Customer data platform

About

Acquia is a digital experience platform (DXP) that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

It includes a content management system built on Drupal, a customer data platform with personalization and behavior-based segmentation, marketing automation and campaign tools, multi-site and multi-domain management, and integration-ready APIs for extensibility.

Insider is a platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

Headquarters

Boston, Massachusetts, United States
Istanbul, Turkey

Website

Pricing

Free version ❌
Custom
Free version ❌
$57,600+/year

Categories

CDP › Rank #8
CDP › Rank #17
Marketing Automation › Rank #16
Personalization › Rank #8
Personalization › Rank #24

Popularity

Determined by the number of sites using each technology.

The Acquia CDP is 2.3 times more popular than Insider.
Total websites

Market share

CDP
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Acquia is more popular in the United States, Brazil, and Spain, while Insider is more popular in Turkey, Australia, and Indonesia.
United States
Brazil
Spain
Turkey
Germany
United Kingdom
France
Australia
Indonesia
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Acquia is more popular among sites focused on business, marketing and merchandising, and education and reference, while Insider is more commonly used on online shopping, fashion and beauty, and finance and banking sites.
Online Shopping
Business
Marketing/Merchandising
Education/Reference
Internet Services
Fashion/Beauty
Finance/Banking
Blogs/Wiki
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,394
#3,042
View more ➝
Name
Rank
#1,024
#2,188
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.