🆚 ActiveCampaign vs. Adobe Experience Platform

Compare technologies based on real-world usage data *

Type

Email marketing platform
Customer data platform

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Adobe Experience Platform enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

It provides tools for real-time data ingestion and normalization, a unified customer profile model, governance and privacy controls, SQL-based query services, and AI and machine learning services for predictive insights and personalization.

Headquarters

Chicago, Illinois, United States
San Jose, California, United States

Website

Pricing

Free version ❌Free 14-day trial
Starter$15+/month
Plus$49+/month
Pro$79+/month
Enterprise$145+/month
Free version ❌Free 60-day trial
Custom

Categories

Email Marketing › Rank #8
Personalization › Rank #3
Personalization › Rank #1
CRM › Rank #4
CDP › Rank #2

Popularity

Determined by the number of sites using each technology.

The Adobe Experience Platform CDP is 2.4 times more popular than ActiveCampaign.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Adobe Experience Platform is more popular in the United States, the United Kingdom, and Germany, while ActiveCampaign is more popular in Brazil, Hungary, and Namibia.
United States
United Kingdom
Germany
Netherlands
Australia
France
Spain
Italy
Canada
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Adobe Experience Platform is more popular among sites focused on online shopping, business, and marketing and merchandising, while ActiveCampaign is more commonly used on blogs and wiki, and recreation and hobbies sites.
Online Shopping
Business
Marketing/Merchandising
Finance/Banking
Health
Fashion/Beauty
Travel
Internet Services
Motor Vehicles
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,058
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.