🆚 Adobe Analytics vs. Google Analytics

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Adobe Analytics is an enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

San Jose, California, United States
Mountain View, California, United States

Website

Pricing

Free version ❌
Select$37,500+/year
Prime$50,000+/year
Ultimate$67,500+/year
Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit
Google Analytics 4 360$50,000+/year

Categories

Analytics › Rank #15
Analytics › Rank #1

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 92 times more popular than Adobe Analytics.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Adobe Analytics in all countries.
United States
Japan
United Kingdom
Germany
Spain
France
Netherlands
Italy
Australia
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Adobe Analytics is more commonly used on online shopping sites.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#12
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.