🆚 Dotdigital vs. Twilio

Compare technologies based on real-world usage data *
Dotdigital
Twilio

Type

Marketing automation platform
Customer support technology

About

Dotdigital is a marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

Its features include automated workflows (such as welcome series and cart-abandonment), segmentation and targeting of audiences, A/B testing, real-time reporting on opens, clicks, and conversions, and integration with e-commerce, CRM, and data-source platforms such as Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Headquarters

London, United Kingdom
San Francisco, California, United States

Website

dotdigital.com #33,001
twilio.com/ #4,645

Pricing

Free version ❌Free 14-day trial
Custom
Support Plans
Production$250+/month
Business$1,500+/month
Personalized$5,000+/month
Price per SMS (outbound/inbound)
USA$0.0083
Canada$0.0083
UK$0.0524/$0.0075
Germany$0.112/$0.0075
Conversations API
Usage$0.05+/active user/month
Media storage$0.25+/GB/m+
Voice API (outbound calls/inbound calls, per minute)
USA$0.014/$0.0085
Canada$0.014/$0.0085
UK$0.0158/$0.01
Germany$0.021/$0.01
Verify API$0.05/verification + channel fees
Lookup API
Free version ✔️Formatting and validation
Inbound caller identification$0.01/request
Identity match$0.01/request

Categories

Marketing Automation › Rank #13
Marketing Automation › Rank #61
Email Marketing › Rank #17
Personalization › Rank #7
Personalization › Rank #51
Customer Support › Rank #29
Live Chats › Rank #71

Popularity

Determined by the number of sites using each technology.

The Dotdigital marketing automation platform is 17 times more popular than Twilio.
Total websites

Market share

Marketing Automation
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Dotdigital is more popular in the United Kingdom, the United States, and Australia, while Twilio is more popular in Iran.
United Kingdom
United States
Australia
Germany
Netherlands
France
Italy
Canada
Sweden
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Dotdigital is more popular than Twilio in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Education/Reference
Real Estate
Entertainment
Sports
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,381
#3,224
#6,908
#8,854
#13,126
View more ➝
Name
Rank
#3,418
#4,645
#7,445
#7,848
#9,136
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.