🆚 Fullstory vs. Google Analytics

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Fullstory.
🌍 Google Analytics is more popular in all countries.

Google Analytics

Type

Web analytics tool

Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

Atlanta, Georgia, United States

Mountain View, California, United States

Website

fullstory.com #61,659

analytics.google.com

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights

Paid plans$14,000+/year

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Categories

Analytics › Rank #57

Analytics › Rank #1

Conversion Optimization › Rank #21

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 547 times more popular than Fullstory.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Fullstory in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🔥 11st most popular in the United States in the Conversion Optimization category.
🔥 17th most popular in Australia in the Conversion Optimization category.
🔥 20th most popular in Brazil in the Conversion Optimization category.
⬆️ 21st most popular in Germany in the Conversion Optimization category.
⬆️ 28th most popular in Australia in the Analytics category.

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Fullstory in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#162

mercadolibre.com.ar

#322

#544

#1,086

Name

Rank

#2

#4

#5

#12

#15

Compare alternatives

Technologies with similar characteristics.

See also

Fullstory technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.