🆚 Google Analytics vs. Hotjar

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Hotjar.
🌍 Google Analytics is more popular in all countries.

Google Analytics

Hotjar

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Headquarters

Mountain View, California, United States

St. Julian's, Malta

Website

analytics.google.com

hotjar.com #162,081

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️20K sessions, 5K session replays per month

Growth
(7K+ sessions)$49+/month

Pro
(1M+ sessions)Custom

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 20 times more popular than Hotjar.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Hotjar in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Netherlands

Australia

Italy

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

🥈 Second most popular in the United Kingdom in the Feedback category.
🥈 Second most popular in the Netherlands in the Feedback category.
🥈 Second most popular in Brazil in the Feedback category.
🥈 Second most popular in France in the Feedback category.
🥈 Second most popular in Poland in the Feedback category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Hotjar is more commonly used on online shopping and fashion and beauty sites.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware