🆚 Google Analytics vs. Simple Analytics

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Simple Analytics.
🌍 Google Analytics is more popular in all countries.

Google Analytics

Simple Analytics

Type

Web analytics tool

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Simple Analytics is a privacy-friendly web analytics tool that doesn't require consent from site visitors.

Headquarters

Mountain View, California, United States

Amsterdam, Netherlands

Website

analytics.google.com

simpleanalytics.com #262,305

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️Up to 5 sites, 1 month history

Simple
(10 sites, 3 years history)$15+/month

Team
(10 sites, 5 years history)$40+/month

Enterprise$750+/month

Categories

Analytics › Rank #1

Analytics › Rank #85

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 1,575 times more popular than Simple Analytics.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Simple Analytics in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⬆️ 34th most popular in Belgium in the Analytics category.
⬆️ 45th most popular in the Netherlands in the Analytics category.
⬆️ 51st most popular in Italy in the Analytics category.
⬆️ 56th most popular in France in the Analytics category.
⬆️ 67th most popular in Germany in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Simple Analytics in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2

#4

#5

#12

#15

Name

Rank

#6,740

weworkremotely.com

#9,730

#12,148

observation.org

#12,520

leica-geosystems.com

#13,630

Compare alternatives

Technologies with similar characteristics.

See also

Simple Analytics technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.