🆚 Google Analytics vs. Statcounter

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Statcounter.
🌍 Google Analytics is more popular in all countries.

Google Analytics

Type

Web analytics tool

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Statcounter is a real-time web analytics service that tracks and reports on website visitor activity and behavior.

It provides a live visitor feed showing individual navigation paths and system details, traffic source and location breakdowns, a visitor map, and session replay and heatmaps on paid plans.

Headquarters

Mountain View, California, United States

Dublin, Ireland

Website

analytics.google.com

statcounter.com #2,586

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️500 most recent pageviews only, no heatmaps or session replays

Premium100K+ pageviews$9+/month
100K+ pageviews, 1K+ session replays$18+/month

Premium Plus (+ heatmaps)100K+ pageviews$19+/month
100K+ pageviews, 1K+ session replays$28+/month

Categories

Analytics › Rank #1

Analytics › Rank #12

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 76 times more popular than Statcounter.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Statcounter in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Netherlands

Italy

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⭐ 7th most popular in Romania in the Analytics category.
⭐ 8th most popular in India in the Analytics category.
⭐ 8th most popular in Pakistan in the Analytics category.
⭐ 9th most popular in Canada in the Analytics category.
⭐ 9th most popular in Brazil in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Statcounter in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2

#4

#5

#12

#15

Name

Rank

statcounter.com

#2,586

zaiim.com

#5,224

#5,301

thegatewaypundit.com

#6,005

#6,676

Compare alternatives

Technologies with similar characteristics.

See also

Statcounter technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.