🆚 Google Analytics vs. VWO

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than VWO.
🌍 Google Analytics is more popular in all countries.

Google Analytics

VWO

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

Mountain View, California, United States

Delhi, India

Website

analytics.google.com

vwo.com #54,660

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ❌Free 30-day trial

VWO Insights$2,064+/year

VWO Testing$4,068+/year

VWO Personalize$3,828+/year

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 103 times more popular than VWO.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than VWO in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Netherlands

Italy

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

🥇 Most popular in the United States in the Feature Management category.
🥇 Most popular in the United Kingdom in the A/B Testing category.
🥇 Most popular in the United Kingdom in the Feature Management category.
🥇 Most popular in the Netherlands in the A/B Testing category.
🥇 Most popular in the Netherlands in the Feature Management category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while VWO is more commonly used on online shopping sites.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware