🆚 Google Analytics vs. Yandex.Metrica

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than Yandex.Metrica.
🌎 Google Analytics is more popular in the United States, Japan, and the United Kingdom.
🌍 Yandex.Metrica is more popular in Russia, Belarus, and Kazakhstan.

Google Analytics

Yandex.Metrica

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Yandex Metrica is a free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

It provides real-time reports, click and scroll heatmaps that visualize where users interact on pages, session replay recordings of individual visits, goal and funnel tracking, form analytics, and audience segmentation.

Headquarters

Mountain View, California, United States

Moscow, Russia

Website

analytics.google.com

metrica.yandex.com

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️

Pro300,000+ RUB/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 17 times more popular than Yandex.Metrica.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular in the United States, Japan, and the United Kingdom, while Yandex.Metrica is more popular in Russia, Belarus, and Kazakhstan.

United States

Japan

Russia

United Kingdom

Germany

Spain

France

Netherlands

Italy

Australia

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

🥇 Most popular in Russia in the Analytics category.
🥇 Most popular in Belarus in the Analytics category.
🥇 Most popular in Kazakhstan in the Analytics category.
🥇 Most popular in Uzbekistan in the Analytics category.
🥈 Second most popular in Moldova in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Yandex.Metrica is more commonly used on online shopping sites.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

General News

Health

Software/Hardware