🆚 Klaviyo vs. Marketo Engage
Compare technologies based on real-world usage data *- 📈 Klaviyo is much more popular than Marketo Engage.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Marketo Engage is more popular in Russia, Mauritius, and Kazakhstan.
Klaviyo
Marketo EngageType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Adobe Marketo Engage is an AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.
It offers audience profiling and advanced segmentation, omnichannel campaign orchestration across email, mobile, web, events and ads, AI-driven content personalization and predictive recommendations, automated workflows and lead scoring, native CRM integration with real-time sales alignment, and analytics with multi-touch attribution and performance reporting.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥉 Third most popular in Singapore in the Marketing Automation category.
- ⭐ 4th most popular in Japan in the Marketing Automation category.
- ⭐ 5th most popular in New Zealand in the Marketing Automation category.
- ⭐ 6th most popular in the United States in the Marketing Automation category.
- ⭐ 6th most popular in China in the Marketing Automation category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Omnisend
WebEngage
Salesforce Marketing Cloud
Oracle Eloqua* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.