🆚 Klaviyo vs. SAP Customer Data Platform

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Customer data platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

The SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

Headquarters

Boston, Massachusetts, United States
Walldorf, Baden-Württemberg, Germany

Website

Pricing

Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122
Free version ❌
$140,000+/year

Categories

Marketing Automation › Rank #2
CDP › Rank #1
CDP › Rank #16
Email Marketing › Rank #2
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 47 times more popular than SAP Customer Data Platform.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while SAP Customer Data Platform is more popular in Suriname and the Bahamas.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Denmark
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while SAP Customer Data Platform is more commonly used on general news sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Entertainment
Blogs/Wiki
Alcohol
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#455
#1,167
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.