🆚 Mailchimp vs. Twilio

Type

Email marketing platform
Customer support technology

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Headquarters

Atlanta, Georgia, United States
San Francisco, California, United States

Website

Pricing

Email Marketing
Free version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month
Transactional Email
1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails
SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country
Support Plans
Production$250+/month
Business$1,500+/month
Personalized$5,000+/month
Price per SMS (outbound/inbound)
USA$0.0083
Canada$0.0083
UK$0.0524/$0.0075
Germany$0.112/$0.0075
Conversations API
Usage$0.05+/active user/month
Media storage$0.25+/GB/m+
Voice API (outbound calls/inbound calls, per minute)
USA$0.014/$0.0085
Canada$0.014/$0.0085
UK$0.0158/$0.01
Germany$0.021/$0.01
Verify API$0.05/verification + channel fees
Lookup API
Free version ✔️Formatting and validation
Inbound caller identification$0.01/request
Identity match$0.01/request

Categories

Email Marketing › Rank #1
Marketing Automation › Rank #1
Marketing Automation › Rank #41
Customer Support › Rank #18
Live Chats › Rank #46
Personalization › Rank #35

Popularity

Determined by the number of sites using each technology.

The Mailchimp email marketing platform is 249 times more popular than Twilio.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Mailchimp is more popular than Twilio in all countries.
United States
United Kingdom
Australia
Netherlands
Canada
Italy
Spain
Germany
France
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mailchimp is more popular than Twilio in all market segments.
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Entertainment
Education/Reference
Non-Profit/Advocacy/NGO
Travel
Internet Services
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#199
#1,019
View more ➝
Name
Rank
#3,418
#4,645
#5,965
View more ➝

See also

🗃️ About This Data