🆚 Mailchimp vs. WebEngage

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than WebEngage.
🌍 Mailchimp is more popular in all countries.
⭐ WebEngage is particularly popular in India.

Mailchimp

WebEngage

Type

Email marketing platform

Marketing automation platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

WebEngage is a full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp.

Headquarters

Atlanta, Georgia, United States

Mumbai, India

Website

mailchimp.com #3,405

webengage.com #43,393

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Free version ❌

$199/user/year