🆚 Mailchimp vs. WebEngage
- 📈 Mailchimp is much more popular than WebEngage.
- 🌍 Mailchimp is more popular in all countries.
- ⭐ WebEngage is particularly popular in India.
Statistics based on 3.3M+ analyzed websites. About this data
WebEngageType
Email marketing platform
Marketing automation platform
About
Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.
It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.
Facebook
Instagram
WhatsAppHeadquarters
Atlanta, Georgia, United States
Mumbai, India
Pricing
Email Marketing
Free version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month
Transactional Email
1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails
SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country
Free version ❌
$199/user/year
Categories
Email Marketing › Rank #1
Marketing Automation › Rank #1
Marketing Automation › Rank #49
CDP › Rank #26
Push Notifications › Rank #22
A/B Testing › Rank #30
Popularity
Determined by the number of sites using each technology.
The Mailchimp email marketing platform is 358 times more popular than WebEngage.
Total websites
Market share
Marketing Automation
Popularity by country
Determined by the number of sites detected from each country.
Mailchimp is more popular than WebEngage in all countries.
United States
United Kingdom
Australia
Netherlands
Canada
Italy
Spain
Germany
France
India
Awards
- 🥇 Most popular in the United States in the Marketing Automation category.
- 🥇 Most popular in the United States in the Email Marketing category.
- 🥇 Most popular in the United Kingdom in the Marketing Automation category.
- 🥇 Most popular in the United Kingdom in the Email Marketing category.
- 🥇 Most popular in Australia in the Marketing Automation category.
- 🥈 Second most popular in India in the A/B Testing category.
- 🥉 Third most popular in India in the CDP category.
- ⭐ 4th most popular in India in the Marketing Automation category.
- ⭐ 5th most popular in India in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Mailchimp is more popular than WebEngage in all market segments.
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Entertainment
Education/Reference
Non-Profit/Advocacy/NGO
Travel
Internet Services
Sports
Top sites
Top-ranked sites that use these technologies.
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Pushwoosh🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.