Nielsen
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
According to our data, Nielsen is the 9th most popular data management platform on the web.
It has 3.7% of the DMP market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- eXelate
💸 Pricing
📊 Rankings and Market Share
- DMP
- Rank: 9
- Market share: 3.7%
🏆 Nielsen Awards
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- ⭐ 5th most popular in Spain in the DMP category.
- ⭐ 7th most popular in the United States in the DMP category.
- ⭐ 7th most popular in France in the DMP category.
⚡ Sites Using Nielsen
We have data on 1,028 websites that use the Nielsen DMP. Here is a list of some of the top ranked ones.
The highest rated site using Nielsen is 
walmart.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | walmart.com |
#162 | American English | |
| 2 | #296 | Italy | Italian | |
| 3 | #319 | United States | English | |
| 4 | #330 | Italy | Italian | |
| 5 | #491 | Israel | Hebrew | |
| 6 | #541 | India | Telugu | |
| 7 | #547 | Czech Republic | Czech | |
| 8 | #615 | Italy | Italian | |
| 9 | #675 | Italy | Italian | |
| 10 | #1,393 | Russia | American English | |
| 11 | #1,489 | Germany | German | |
| 12 | #1,556 | United States | American English | |
| 13 | #1,695 | Norway | Norwegian Bokmål | |
| 14 | #1,714 | Italy | Italian | |
| 15 | #1,745 | New Zealand | English | |
| 16 | #1,753 | Italy | Italian | |
| 17 | #1,919 | Italy | Italian | |
| 18 | #2,093 | Sweden | Swedish | |
| 19 | #2,303 | United States | English | |
| 20 | #2,385 | English |
📈 Usage Statistics
Most of the sites that use Nielsen:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Nielsen are from the United States, Italy, and Germany.
- United States 28.6%
- Italy 26.7%
- Germany 7.3%
- Australia 4.6%
- United Kingdom 3.9%
- New Zealand 3.7%
- Russia 3%
- Spain 2.7%
- France 2.4%
- Other 17.1%
Most Nielsen users speak English, Italian, or German.
- English 55.3%
- Italian 23.9%
- German 3.9%
- Spanish 3.7%
- French 2.1%
- Chinese 1.6%
- Portuguese 1%
- Czech 0.8%
- Bulgarian 0.7%
- Other 7%
The Nielsen DMP is especially popular on .com, .it, and .org top-level domains.
- .com 42.9%
- .it 17.4%
- .org 5.4%
- .com.au 3.6%
- .de 3.3%
- .co.nz 3%
- .fr 1.8%
- .net 1.5%
- .co.uk 1.4%
- Other 19.7%
The primary market segments for websites utilizing Nielsen include general news, entertainment, and business.
- General News 20.5%
- Entertainment 9.8%
- Business 8.4%
- Marketing/Merchandising 6.2%
- Blogs/Wiki 5.6%
- Online Shopping 5.3%
- Education/Reference 4%
- Sports 4%
- Finance/Banking 3.6%
- Other 32.6%
🕵️ Similar Technologies
These are some of the best Nielsen alternatives.
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Nexxen💬 Frequently Asked Questions
Where is Nielsen's headquarters?
Nielsen is located in New York, United States.
Which country uses Nielsen the most?
The majority of Nielsen users are from the United States.
Who uses Nielsen?
According to our data, Nielsen is used on over a thousand sites, including such established ones as walmart.com, repubblica.it, and
swagbucks.com.
Do academic institutions use Nielsen?
Yes. In total, we know of 8 academic websites in the United States that use Nielsen.
How does Nielsen compare to the competition?
Nielsen is a moderately popular DMP, ranking ahead of 9 other data management platforms we track.
What are the alternatives to Nielsen?
Alternatives and possible competitors to Nielsen may include 
Adobe Audience Manager, 
Lotame, and Piano.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.