AppsFlyer
AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.
It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.
According to our data, AppsFlyer is the second most popular marketing attribution platform on the web.
It has 17.2% of the marketing attribution market share and is detected on 0.09% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
AppsFlyer is available in both free and paid versions.
📊 Rankings and Market Share
- Marketing Attribution
- Rank: 2
- Market share: 17.2%
- Analytics
- Rank: 45
- Market share: 0.2%
🏆 AppsFlyer Awards
- 🥇 Most popular in Indonesia in the Marketing Attribution category.
- 🥇 Most popular in India in the Marketing Attribution category.
- 🥇 Most popular in Brazil in the Marketing Attribution category.
- 🥇 Most popular in Korea in the Marketing Attribution category.
- 🥇 Most popular in Spain in the Marketing Attribution category.
- 🥇 Most popular in Vietnam in the Marketing Attribution category.
- 🥇 Most popular in Singapore in the Marketing Attribution category.
- 🥇 Most popular in Thailand in the Marketing Attribution category.
- 🥇 Most popular in Israel in the Marketing Attribution category.
- 🥇 Most popular in Poland in the Marketing Attribution category.
⚡ Sites Using AppsFlyer
We have data on 2,838 websites that use the AppsFlyer marketing attribution platform. Here is a list of some of the top ranked ones.
The highest rated site using AppsFlyer is 
nytimes.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | nytimes.com |
#50 | United States | English |
| 2 | #123 | Russia | Russian | |
| 3 | #135 | Brazil | Brazilian Portuguese | |
| 4 | #162 | American English | ||
| 5 | #178 | United States | American English | |
| 6 | #238 | American English | ||
| 7 | #244 | France | English | |
| 8 | #249 | Japan | Japanese | |
| 9 | #292 | English | ||
| 10 | #318 | United States | American English | |
| 11 | #330 | Italy | Italian | |
| 12 | #379 | Thailand | English | |
| 13 | #395 | United States | English | |
| 14 | #421 | Japan | English | |
| 15 | #433 | United Kingdom | English | |
| 16 | #445 | English | ||
| 17 | #470 | United Kingdom | British English | |
| 18 | #495 | United States | American English | |
| 19 | #538 | Romania | Romanian | |
| 20 | #591 | Kazakhstan | Russian |
📈 Usage Statistics
Most of the sites that use AppsFlyer:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using AppsFlyer are from the United States, the United Kingdom, and Japan.
- United States 17.2%
- United Kingdom 7.9%
- Japan 7.6%
- Indonesia 5.4%
- India 5.3%
- Russia 5.2%
- Brazil 4.2%
- Germany 3.5%
- France 3.3%
- Other 40.4%
Most AppsFlyer users speak English, Japanese, or Russian.
- English 58.5%
- Japanese 5.7%
- Russian 5.2%
- Spanish 4.4%
- Portuguese 3.7%
- Indonesian 3.2%
- French 2.1%
- German 1.8%
- Korean 1.8%
- Other 13.6%
The AppsFlyer marketing attribution platform is especially popular on .com top-level domains.
- .com 50.2%
- .ru 2.9%
- .co.uk 2.7%
- .com.br 2.6%
- .jp 2.1%
- .net 1.9%
- .org 1.5%
- .co 1.1%
- .de 1.1%
- Other 33.9%
The primary market segments for websites utilizing AppsFlyer include online shopping, business, and finance and banking.
- Online Shopping 11.9%
- Business 10.7%
- Finance/Banking 9%
- Marketing/Merchandising 8.5%
- Travel 5.5%
- Fashion/Beauty 5.4%
- Software/Hardware 4.8%
- Entertainment 4.4%
- Internet Services 3.8%
- Other 36%
🕵️ Similar Technologies
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Jetpack Stats💬 Frequently Asked Questions
Where is AppsFlyer's headquarters?
AppsFlyer is located in San Francisco, California, United States.
Does AppsFlyer offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost?
AppsFlyer is priced from $0.07 per conversion for the Growth plan.
Is there a free trial available?
Yes, you can try AppsFlyer for free for 30 days and test all of its features.
Which country uses AppsFlyer the most?
The majority of AppsFlyer users are from the United States.
Who uses AppsFlyer?
According to our data, AppsFlyer is used on thousands of sites, including such established ones as nytimes.com, mail.ru, and
uol.com.br.
How does AppsFlyer stack up against the competition?
AppsFlyer is one of the most popular marketing attribution platforms, second only to Triple Whale.
What are the alternatives to AppsFlyer?
Alternatives and possible competitors to AppsFlyer may include Adjust, Branch, and
AppMetrica.