⚡ Personalization in Brazil
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
Brazil is a South American country with a population of around 217 million people.
According to our research, personalization software is used on 1.9% of websites from Brazil.
⭐ Most Popular in 2026
The following chart shows the top personalization software in Brazil in 2026, based on market share.
The most popular is
ActiveCampaign with a share of 26.3%, followed by Adobe Experience Platform with 18.3% and
VWO with 17.4%.
ActiveCampaign 26.3%Adobe Experience Platform 18.3%
VWO 17.4%
Acquia 15.3%Insider 8.1%
Salesforce Marketing Cloud 6.3%
Oracle Responsys 2.5%
Optimizely 2%
Dotdigital 1.7%Emarsys 1.5%
Adobe Target 1.2%
AB Tasty 1.1%Shogun 0.9%
MoEngage 0.7%
Omniconvert 0.6%
🚀 Highlights
Here is a list of the top software that is more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
ActiveCampaign (-2) - 4.
Acquia (-4) - 5.
Insider (-19)
- 7.
Oracle Responsys (-53)
- 10.
Emarsys (-8)
- 14.
MoEngage (-21)
- 15.
Omniconvert (-25)
- 16.
Dynamic Yield (-9)
- 17.
iZooto (-14)
- 18.
Netcore (-23)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 47 personalization software solutions used on sites from Brazil, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
CleverTap
Yieldify