⚡ Personalization Software in China
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
China is an East Asian country with a population of around 1.4 billion people.
According to our research, personalization software is used on 0.3% of websites from China.
⭐ Most Popular in 2026
The following chart shows the top personalization software in China in 2026, based on market share.
The most popular is Adobe Experience Platform with an impressive share of 32.7%, followed by
Salesforce Marketing Cloud with 18% and
VWO with 12.7%.
Adobe Experience Platform 32.7%
Salesforce Marketing Cloud 18%
VWO 12.7%
Acquia 8.1%Optimizely 7%
Adobe Target 6.3%
Shogun 4.6%
Coveo 3.9%
Emarsys 3.2%
ActiveCampaign 2.8%AddShoppers 2.8%
Dotdigital 1.4%Discount Ninja 1.1%
Shoplift 1.1%
Sailthru 1.1%
🚀 Highlights
Here is a list of the top solutions that is more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
Salesforce Marketing Cloud (-1)
- 4.
Acquia (-5) - 6.
Adobe Target (-2)
- 8.
Coveo (-16)
- 9.
Emarsys (-9)
- 11.
AddShoppers (-16)
- 13.
Discount Ninja (-33)
- 14.
Shoplift (-3)
- 15.
Sailthru (-13)
- 16.
Amplify (-28)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 40 personalization software solutions used on sites from China, ranked by their market share.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 83,408 websites from China.
- We currently track the presence of 67 personalization software solutions across the web.
- Of these, 40 were detected on websites from China.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
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