⚡ Personalization Software in China

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, personalization software is used on 0.5% of websites from China.

Statistics based on 81K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in China in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 31.7%, followed by Salesforce Marketing Cloud with 16.3% and VWO with 11.2%.

Adobe Experience Platform 31.7%
Salesforce Marketing Cloud 16.3%
VWO 11.2%
Acquia 6.9%
Adobe Target 6.1%
Optimizely 5.9%
Coveo 4.5%
ActiveCampaign 3.7%
Shogun 3.7%
Emarsys 3.5%
Sailthru 2.7%
PathFactory 2.4%
Minty 1.6%
OptiMonk 1.3%
iZooto 1.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Salesforce Marketing Cloud ^(-2)
4. Acquia ^(-6)
5. Adobe Target ^(-4)
7. Coveo ^(-19)
10. Emarsys ^(-14)
11. Sailthru ^(-17)
12. PathFactory ^(-35)
13. Minty ^(-16)
15. iZooto ^(-17)
18. Braze ^(-5)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 45 personalization software solutions used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	31.7%
2	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	16.3%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.2%
4	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	6.9%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.1%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.9%
7	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	4.5%
8	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.7%
9	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	3.7%
10	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	3.5%
11	Sailthru New York, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	2.7%
12	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	2.4%
13	Minty Charlotte, North Carolina, United States An AI-powered performance marketing platform for e-commerce brands that identifies anonymous website visitors and delivers offers through on-site widgets, AI assistants, email, and SMS. $$$	1.6%
14	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.3%
15	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	1.1%
16	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.1%
17	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	0.8%
18	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.8%
19	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.8%
20	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.8%
21	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.5%
22	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.5%
23	Evalanche Starnberg, Germany A German cloud-based marketing automation platform for email marketing, lead management, automated campaigns, and cross-channel customer communication. €145+/month	0.5%
24	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.5%
25	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.5%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 81,249 websites from China.
We currently track the presence of 70 personalization software solutions across the web.
Of these, 45 were detected on websites from China.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.