⚡ Personalization Software in China

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, personalization software is used on 0.5% of websites from China.

Statistics based on 64K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in China in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 35%, followed by Salesforce Marketing Cloud with 15.1% and VWO with 9.7%.

Adobe Experience Platform 35%
Salesforce Marketing Cloud 15.1%
VWO 9.7%
Acquia 7.6%
Adobe Target 6.6%
Optimizely 5.4%
Coveo 5.1%
Shogun 3.9%
Emarsys 3.6%
ActiveCampaign 3.6%
PathFactory 3%
Minty 1.8%
Sailthru 1.8%
Dotdigital 1.5%
OptiMonk 1.5%

🚀 Highlights

Here is a list of the top solutions that is more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Salesforce Marketing Cloud ^(-2)
4. Acquia ^(-8)
5. Adobe Target ^(-5)
7. Coveo ^(-20)
9. Emarsys ^(-16)
11. PathFactory ^(-38)
12. Minty ^(-17)
13. Sailthru ^(-17)
16. iZooto ^(-17)
17. Braze ^(-7)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 45 personalization software solutions used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	35%
2	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	15.1%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	9.7%
4	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	7.6%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.6%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.4%
7	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	5.1%
8	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	3.9%
9	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	3.6%
10	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.6%
11	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	3%
12	Minty Charlotte, North Carolina, United States An AI-powered performance marketing platform for e-commerce brands that identifies anonymous website visitors and delivers offers through on-site widgets, AI assistants, email, and SMS. $$$	1.8%
13	Sailthru New York, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	1.8%
14	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.5%
15	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.5%
16	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	1.2%
17	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.9%
18	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.6%
19	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.6%
20	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.6%
21	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.6%
22	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	0.6%
23	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.6%
24	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.6%
25	Evalanche Starnberg, Germany A German cloud-based marketing automation platform for email marketing, lead management, automated campaigns, and cross-channel customer communication. €145+/month	0.6%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 64,974 websites from China.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 45 were detected on websites from China.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.