⚡ Personalization in Hungary
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
Hungary is a Central European country with a population of around 9.6 million people.
According to our research, personalization software is used on 1.2% of websites from Hungary.
⭐ Most Popular in 2026
The following chart shows the top personalization software in Hungary in 2026, based on market share.
The most popular is
ActiveCampaign with an impressive share of 31%, followed by Adobe Experience Platform with 18.8% and
VWO with 14.2%.
ActiveCampaign 31%Adobe Experience Platform 18.8%
VWO 14.2%
Emarsys 7.9%
Bloomreach 4.2%
Optimizely 3.8%
Salesforce Marketing Cloud 3.3%
Dotdigital 2.9%Braze 2.5%
Acquia 2.5%Dynamic Yield 2.5%
AB Tasty 2.1%Adobe Target 1.7%
Sailthru 1.7%
- Other 0.9%
🚀 Highlights
Here is a list of the top software that is more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
ActiveCampaign (-2) - 4.
Emarsys (-14)
- 5.
Bloomreach (-10)
- 9.
Braze (-11)
- 11.
Dynamic Yield (-14)
- 14.
Sailthru (-14)
- 15.
BlueConic (-4)
- 17.
Omniconvert (-23)
- 18.
Kameleoon (-5)
- 19.
Coveo (-7)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 39 personalization software solutions used on sites from Hungary, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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