⚡ Advertising in Finland

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Finland is a Northern European country with a population of around 5.6 million people.

According to our research, online advertising platforms are detected on 12.1% of websites from Finland.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Finland in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 35.9%, followed by Google Ads with 35.8% and LinkedIn Ads with 15%.

Google AdSense 35.9%
Google Ads 35.8%
LinkedIn Ads 15%
Google Ad Manager 9.8%
Microsoft Advertising 9%
Adform 7.9%
Google AdSense for Platforms 6.9%
Microsoft Invest 3.7%
Criteo 3%
Adobe Advertising 3%
InMobi 2.9%
Equativ 2.7%
Google AdSense for Domains 2.4%
Ezoic 2.3%
Google Marketing Platform 1.5%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Finland than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn Ads ^(-1)
4. Google Ad Manager ^(-3)
5. Microsoft Advertising ^(-1)
6. Adform ^(-22)
8. Microsoft Invest ^(-7)
10. Adobe Advertising ^(-4)
11. InMobi ^(-13)
12. Equativ ^(-22)
18. PubMatic ^(-9)
20. Outbrain ^(-2)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 110 online advertising platforms used on sites from Finland, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	35.9%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	35.8%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	15%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	9.8%
5	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	9%
6	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	7.9%
7	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	6.9%
8	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	3.7%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	3%
10	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3%
11	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	2.9%
12	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	2.7%
13	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.4%
14	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.3%
15	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.5%
16	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.1%
17	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.9%
18	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.9%
19	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.9%
20	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.8%
21	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	0.8%
22	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.8%
23	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.7%
24	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.7%
25	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.7%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,789 websites from Finland.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 110 were detected on websites from Finland.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.