⚡ Analytics in Australia
Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.
Australia is an Oceanian country with a population of over 27 million people.
According to our statistics, web analytics tools are used on 49.5% of websites from Australia.
⭐ Most Popular in 2026
The following chart shows the top web analytics tools in Australia in 2026, based on market share.
The most popular is Google Analytics, which dominates the market with an overwhelming 81.6% share.
It is followed by Cloudflare Web Analytics with 8.4% and
Jetpack Stats with 8%.
🚀 Highlights
Here is a list of the top tools that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
Hotjar (-3)
- 5.
MonsterInsights (-3) - 6.
HubSpot Analytics (-3)
- 9.
Snowplow (-4)
- 10.
Adobe Analytics (-5)
- 11.
Crazy Egg (-11)
- 12.
VWO (-6)
- 14.
Triple Whale (-16)
- 15.
Lucky Orange (-13) - 16.
Optimizely (-20)
✨ Best Web Analytics Tools
Below is a more detailed list of the top 25 of the 148 web analytics tools used on sites from Australia, ranked by their market share.
👉 See Also
- 🌎 Analytics in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Microsoft Clarity
Monsido
Ahrefs Web Analytics
Zoho SalesIQ