⚡ Analytics in Latvia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our statistics, web analytics tools are used on 52.3% of websites from Latvia.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Latvia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 82.6% share.
It is followed by Cloudflare Web Analytics with 12.1% and Yandex.Metrica with 5.7%.

🚀 Highlights

Here is a list of the top tools that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 66 web analytics tools used on sites from Latvia, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
4
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
5
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
6
LiveInternet
Moscow, Russia

A Russian web analytics and website rating service.

Free
7
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
8
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
9
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
10
Gemius
Warsaw, Poland

Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns.

3,042 PLN+/month
11
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
12
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
13
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
14
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
15
Piwik PRO
Wrocław, Poland

A commercial Matomo fork with enterprise-level support and premium features.

Free€10,995+/year
16
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
17
Gauges
San Francisco, California, United States

A real-time web analytics software that tracks website visits based on location, referrer, and landing page.

$6+/month
18
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
19
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
20
Top.Mail.Ru
Moscow, Russia

A Russian web analytics and website rating system currently owned by VK.

Free
21
Rambler Counter
Moscow, Russia

A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic.

Free
22
Sape Counter
Moscow, Russia

A visitor counter from the Russian link building platform Sape.

Free
23
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
24
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
25
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year

👉 See Also

Data is based on the analysis of 3,834 websites from Latvia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.