⚡ Analytics in Latvia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our statistics, web analytics tools are used on 55.6% of websites from Latvia.

Statistics based on 5K analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Latvia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 78.9% share.
It is followed by Cloudflare Web Analytics with 21.7% and Hotjar with 4.8%.

Google Analytics 78.9%
Cloudflare Web Analytics 21.7%
Hotjar 4.8%
Yandex.Metrica 4.5%
Microsoft Clarity 4%
Matomo 2.8%
Jetpack Stats 2.3%
LiveInternet 2.3%
MonsterInsights 1.8%
Gemius 1.5%
Adobe Analytics 1%
Plausible 0.9%
HubSpot Analytics 0.6%
Ahrefs Web Analytics 0.6%
Statcounter 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Hotjar ^(-4)
4. Yandex.Metrica ^(-1)
8. LiveInternet ^(-3)
10. Gemius ^(-51)
11. Adobe Analytics ^(-2)
12. Plausible ^(-2)
14. Ahrefs Web Analytics ^(-4)
18. Crazy Egg ^(-5)
19. Triple Whale ^(-7)
20. Piano ^(-39)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 74 web analytics tools used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	78.9%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	21.7%
3	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.8%
4	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	4.5%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4%
6	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.8%
7	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	2.3%
8	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	2.3%
9	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.8%
10	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.5%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1%
12	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.9%
13	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	0.6%
14	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.6%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.5%
16	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.5%
17	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
18	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.4%
19	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	0.4%
20	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.4%
21	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.4%
22	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.3%
23	Rambler Counter Moscow, Russia A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic. Free	0.3%
24	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%
25	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,000 websites from Latvia.
We currently track the presence of 187 web analytics tools across the web.
Of these, 74 were detected on websites from Latvia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.