⚡ Analytics in Malta

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Malta is a Southern European island country with a population of around 540 thousand people.

According to our statistics, web analytics tools are used on 62.9% of websites from Malta.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Malta in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 58%, followed by Cloudflare Web Analytics with 46.4% and Matomo with 9.1%.

Google Analytics 58%
Cloudflare Web Analytics 46.4%
Matomo 9.1%
Redistats 5.9%
Jetpack Stats 4.4%
Hotjar 4.3%
Microsoft Clarity 3.3%
MonsterInsights 3.1%
HubSpot Analytics 1.8%
Statcounter 1.1%
Yandex.Metrica 0.9%
Twipla 0.8%
VWO 0.8%
Adobe Analytics 0.7%
Plausible 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Malta than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Matomo ^(-3)
4. Redistats ^(-81)
6. Hotjar ^(-1)
8. MonsterInsights ^(-1)
10. Statcounter ^(-5)
12. Twipla ^(-44)
13. VWO ^(-3)
16. Crazy Egg ^(-7)
17. Mixpanel ^(-22)
18. Contentsquare ^(-20)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 52 web analytics tools used on sites from Malta, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	58%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	46.4%
3	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	9.1%
4	Redistats Täby, Sweden A web analytics tool with a focus on performance and privacy. Free$19+/month	5.9%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.4%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.3%
7	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.3%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.1%
9	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	1.8%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.1%
11	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.9%
12	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.8%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.8%
14	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.7%
15	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.7%
16	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.6%
17	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	0.6%
18	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.6%
19	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
20	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.5%
21	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.5%
22	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.4%
23	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.4%
24	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.3%
25	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.3%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 1,684 websites from Malta.
We currently track the presence of 187 web analytics tools across the web.
Of these, 52 were detected on websites from Malta.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.