⚡ Analytics in Serbia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our statistics, web analytics tools are used on 50.3% of websites from Serbia.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Serbia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 88% share.
It is followed by Cloudflare Web Analytics with 9.8% and Jetpack Stats with 6.5%.

Google Analytics 88%
Cloudflare Web Analytics 9.8%
Jetpack Stats 6.5%
MonsterInsights 5.1%
Microsoft Clarity 2.1%
Gemius 2%
Hotjar 1.7%
Yandex.Metrica 1.4%
Statcounter 1.1%
Matomo 1%
Adobe Analytics 0.8%
HubSpot Analytics 0.4%
Lucky Orange 0.4%
Plausible 0.3%
SlimStat 0.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-4)
5. Microsoft Clarity ^(-1)
6. Gemius ^(-47)
9. Statcounter ^(-3)
11. Adobe Analytics ^(-4)
13. Lucky Orange ^(-15)
14. Plausible ^(-5)
15. SlimStat ^(-32)
16. Smartlook ^(-21)
17. Dotmetrics ^(-97)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 71 web analytics tools used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	88%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	9.8%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.5%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	5.1%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.1%
6	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	2%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.7%
8	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.4%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.1%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1%
11	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.8%
12	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.4%
13	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.4%
14	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.3%
15	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	0.2%
16	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.2%
17	Dotmetrics Zagreb, Croatia A big audience data system that measures over 500 million events on websites and mobile applications daily. $$$	0.2%
18	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	0.2%
19	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.2%
20	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.2%
21	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.2%
22	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.1%
23	Koko Analytics Nijmegen, Netherlands A privacy-friendly, simple and lightweight analytics plugin for WordPress. FreeOpen source€79/year	0.1%
24	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.1%
25	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	0.09%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 8,519 websites from Serbia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.