⚡ Customer Data Platforms in Australia

A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, customer data platforms are used on 5% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top CDPs in Australia in 2026, based on market share.

The most popular is Klaviyo, which dominates the market with an overwhelming 52.2% share.
It is followed by Adobe Experience Platform with 14.5% and Snowplow with 12.6%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 37 CDPs used on sites from Australia, ranked by their market share.

RankNameMarket share
1
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
4
Salesforce Marketing Cloud
San Francisco, California, United States

A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.

$25+/user/month
5
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
6
Tealium
San Diego, California, United States

An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

$150,000+/year
7
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
8
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
9
Ortto
San Francisco, California, United States

An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns.

$199+/month
10
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
11
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
12
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
13
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
14
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
15
Lexer
16
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

$140,000+/year
17
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
18
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
19
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$
20
Treasure Data
Mountain View, California, United States

An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.

$39,000+
21
mParticle
New York, United States

An AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations.

$$$
22
Commanders Act
Paris, France

A cookieless platform that allows you to collect, normalize/fix, enrich, check and send in real time your first-party customer data.

$$$
23
Algonomy
San Francisco, California, United States

A real-time customer data platform that enables personalization and algorithmic customer engagement.

24
Blueshift
25
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year

👉 See Also

Data is based on the analysis of 70,047 websites from Australia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.