⚡ Customer Data Platforms in Australia
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
Australia is an Oceanian country with a population of over 27 million people.
According to our data, customer data platforms are used on 5% of websites from Australia.
⭐ Most Popular in 2026
The following chart shows the top CDPs in Australia in 2026, based on market share.
The most popular is Klaviyo, which dominates the market with an overwhelming 52.2% share.
It is followed by Adobe Experience Platform with 14.5% and
Snowplow with 12.6%.
🚀 Highlights
Here is a list of the top CDPs that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.
- 5. Optimizely (-2)
- 8.
Insider (-8)
- 9.
Ortto (-19)
- 11.
Emarsys (-3)
- 13. Sitefinity Insight (-6)
- 15.
Lexer (-31)
- 18.
Netcore (-8)
- 19.
Ometria (-11)
- 20.
Treasure Data (-3)
- 21.
mParticle (-10)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 37 CDPs used on sites from Australia, ranked by their market share.
👉 See Also
- 🌎 CDP in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Rudderstack