🆚 ActiveCampaign vs. Salesforce

Compare technologies based on real-world usage data *

📈 ActiveCampaign is slightly more popular than Salesforce.
🌎 ActiveCampaign is more popular in the United States, the United Kingdom, and the Netherlands.
🌍 Salesforce is more popular in Switzerland, Japan, and India.

ActiveCampaign

Salesforce

Type

Email marketing platform

Customer relationship management system

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Salesforce is a cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.

It includes contact and opportunity management, workflow automation, AI-powered predictions via Salesforce Einstein, and the AppExchange marketplace for extensions and integrations.

Headquarters

Chicago, Illinois, United States

San Francisco, California, United States

Website

activecampaign.com #24,120

salesforce.com #151

Pricing

Free version ❌Free 14-day trial

Starter$15+/month

Plus$49+/month

Pro$79+/month

Enterprise$145+/month

Free version ❌Free 30-day trial

Starter Suite$300/user/year

Pro Suite$1,200/user/year

Popularity

Determined by the number of sites using each technology.

The ActiveCampaign email marketing platform is 1.3 times more popular than Salesforce.

Total websites

Market share

CRM

Popularity by country

Determined by the number of sites detected from each country.

ActiveCampaign is more popular in the United States, the United Kingdom, and the Netherlands, while Salesforce is more popular in Switzerland, Japan, and India.

United States

United Kingdom

Netherlands

Australia

Germany

Brazil

Spain

Italy

France

Canada

Awards

🥇 Most popular in Brazil in the Personalization category.
🥇 Most popular in Hungary in the CRM category.
🥇 Most popular in Hungary in the Personalization category.
🥈 Second most popular in the Netherlands in the CRM category.
🥈 Second most popular in Australia in the CRM category.

🥈 Second most popular in Ireland in the CRM category.
🥈 Second most popular in the United Arab Emirates in the CRM category.
🥈 Second most popular in Israel in the CRM category.
🥉 Third most popular in Japan in the CRM category.
🥉 Third most popular in New Zealand in the CRM category.

Popularity by domain category

Determined by the number of sites in each category.

ActiveCampaign is more popular among sites focused on marketing and merchandising, Internet services, and travel, while Salesforce is more commonly used on business, online shopping, and education and reference sites.

Business

Marketing/Merchandising

Online Shopping

Education/Reference

Internet Services

Health

Fashion/Beauty

Travel

Finance/Banking

Software/Hardware