🆚 AppsFlyer vs. Branch

Compare technologies based on real-world usage data *

Type

Marketing attribution platform
Marketing attribution platform

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Branch is a mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts.

Headquarters

San Francisco, California, United States
Mountain View, California, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌
On request

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #3
Analytics › Rank #45
Analytics › Rank #54

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 1.3 times more popular than Branch.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United Kingdom, Japan, and India, while Branch is more popular in the United States, Australia, and Canada.
United States
United Kingdom
Japan
India
Indonesia
Russia
Germany
Brazil
France
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, marketing and merchandising, and business, while Branch is more commonly used on travel, entertainment, and health sites.
Online Shopping
Marketing/Merchandising
Business
Travel
Finance/Banking
Entertainment
Fashion/Beauty
Health
Sports
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
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Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.