🆚 Google Analytics vs. ZoomInfo WebSights

📈 Google Analytics is much more popular than ZoomInfo WebSights.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.4M+ analyzed websites. About this data

Google Analytics

ZoomInfo WebSights

Type

Web analytics tool

Identity resolution software

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

ZoomInfo WebSights is a B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

It identifies anonymous traffic by matching IP addresses to company profiles from ZoomInfo's B2B database, tracks visited pages and engagement signals, provides firmographic details such as industry and company size, and integrates with CRM and sales engagement platforms such as Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, and Marketo.

Headquarters

Mountain View, California, United States

Vancouver, Washington, United States

Website

analytics.google.com

zoominfo.com #4,267

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360$50,000+/year

Free version ✔️WebSights Lite, up to 10 visitor reveals per day

$15,000+/year

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 220 times more popular than ZoomInfo WebSights.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than ZoomInfo WebSights in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

🥇 Most popular in the United States in the Identity Resolution category.
🥇 Most popular in Canada in the Identity Resolution category.
🔥 15th most popular in the United States in the Analytics category.
🔥 16th most popular in Canada in the Analytics category.
⬆️ 30th most popular in the United Kingdom in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than ZoomInfo WebSights in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#23

#136

#1,258

#1,333