🆚 Klaviyo vs. MoEngage

Compare technologies based on real-world usage data *

📈 Klaviyo is much more popular than MoEngage.
🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
🌍 MoEngage is more popular in Indonesia.

Klaviyo

MoEngage

Type

Marketing automation platform

Conversion optimization tool

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

MoEngage is a cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels.

It offers real-time behavioral analytics with a 360-degree customer view, AI-driven segmentation and predictions, unified customer profiles from multiple sources, web and app personalization, and automation of multi-touch journeys across more than 10 channels including email, push, SMS, in-app, web, and WhatsApp.

Headquarters

Boston, Massachusetts, United States

San Francisco, California, United States

Website

klaviyo.com #1,195

moengage.com #25,647

Pricing

Free version ✔️500 emails + 150 SMS credits per month

Email
(15K emails)$45+/month

Email and SMS
(5K emails + 100 SMS credits)$20+/month

Marketing Analytics$100+/month

Advanced Klaviyo Data Platform$500+/month

Customer Agent
(75+ AI conversations)$50+/month

Price per SMSUSA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122