🆚 Mailchimp vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

Email marketing platform
Marketing automation platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

Atlanta, Georgia, United States
San Francisco, California, United States

Website

Pricing

Email Marketing
Free version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month
Transactional Email
1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails
SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

Email Marketing › Rank #1
Marketing Automation › Rank #1
Marketing Automation › Rank #5
CDP › Rank #4
Personalization › Rank #4
Push Notifications › Rank #4

Popularity

Determined by the number of sites using each technology.

The Mailchimp email marketing platform is 16 times more popular than Salesforce Marketing Cloud.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Mailchimp is more popular in the United States, the United Kingdom, and Australia, while Salesforce Marketing Cloud is more popular in Japan.
United States
United Kingdom
Australia
Netherlands
Canada
Italy
Spain
Germany
France
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mailchimp is more popular among sites focused on business, online shopping, and marketing and merchandising, while Salesforce Marketing Cloud is more commonly used on finance and banking sites.
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Entertainment
Non-Profit/Advocacy/NGO
Travel
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#199
#1,019
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.