⚡ CRM

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 1.8% of all websites.
96.5% of these sites use only one CRM system, 3.4% use two.

⭐ Most Popular in 2025

The following chart shows the leading CRM systems in 2025, based on market share.

The most popular is Zendesk with a share of 26%, followed by HubSpot CRM with 13.4% and ActiveCampaign with 11.9%.

Zendesk 26%
HubSpot CRM 13.4%
ActiveCampaign 11.9%
Brevo 10%
Salesforce 8.8%
Bitrix24 4%
Toast 3.3%
Microsoft Dynamics 365 2.5%
Keap 2.1%
Odoo 2.1%
Zoho CRM 1.8%
Vcita 1.7%
Zenchef 1.4%
Pega 1.4%
Other 9.6%

You can also drill down by country:

Canada

🚀 Country Highlights

Here is a list of systems that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

HubSpot CRM is #1 in Finland ^(-1)
ActiveCampaign is #1 in the Netherlands ^(-2)
Brevo is #1 in France ^(-3)
Bitrix24 is #1 in Russia ^(-5)
Zenchef is #1 in Belgium ^(-12)
Edrone is #1 in Poland ^(-18)
Salesforce is #3 in Japan ^(-2)
Zoho CRM is #4 in India ^(-7)
Toast is #5 in the United States ^(-2)
Microsoft Dynamics 365 is #6 in Germany ^(-2)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 60 CRM systems we detect, ranked by their market share.

Rank	Name	Market share
1	ZendeskSan Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.	26%
2	HubSpot CRMCambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.	13.4%
3	ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.	11.9%
4	BrevoParis, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.	10%
5	SalesforceSan Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.	8.8%
6	Bitrix24Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform.	4%
7	ToastBoston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system.	3.3%
8	Microsoft Dynamics 365Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.	2.5%
9	KeapDallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.	2.1%
10	OdooGrand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.	2.1%
11	Zoho CRMChennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.	1.8%
12	VcitaBellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.	1.7%
13	ZenchefParis, France A restaurant management software handling reservations, payments, and loyalty cards.	1.4%
14	PegaWaltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.	1.4%
15	PipedriveNew York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.	1.3%
16	KustomerShort Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.	0.9%
17	FreshsalesSan Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.	0.9%
18	OntraportSanta Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs.	0.8%
19	EdroneKrakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.	0.6%
20	Groove.cmBoca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools.	0.6%
21	CiviCRMSan Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.	0.6%
22	MoxiEngageSeattle, Washington, United States A cloud-based customer relationship management software for real estate agents.	0.6%
23	amoCRMMoscow, Russia A Russian cloud-based CRM solution rebranded as Kommo for the global market.	0.5%
24	NetSuiteAustin, Texas, United States A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution.	0.5%
25	Agile CRMDallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.	0.4%

👉 See Also

🔗 Links
- Customer relationship management
👨‍👩‍👦‍👦 Community
- Reddit

Data is based on the analysis of 2,566,024 websites.
Statistics were last calculated on November 2, 2025.
For details, see our methodology and disclaimer.