⚡ CRM

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 1.9% of all websites.
96.6% of these sites use only one CRM system, 3.3% use two.

⭐ Most Popular in 2025

The following chart shows the leading CRM systems in 2025, based on market share.

The most popular is Zendesk with a share of 26.6%, followed by HubSpot CRM with 14.2% and ActiveCampaign with 11.1%.

🚀 Country Highlights

Here is a list of systems that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 61 CRM systems we detect, ranked by their market share.

RankNameMarket share
1
Zendesk
San Francisco, California, United States

A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.

$19+/agent/month
2
HubSpot CRM
Cambridge, Massachusetts, United States

An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.

Free$45+/month
3
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
4
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
5
Salesforce
San Francisco, California, United States

A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.

$25+/user/month
6
Bitrix24
Kaliningrad, Russia

A Russian multi-component collaboration, automation, sales and marketing software platform.

Free$61+/month
7
Toast
Boston, Massachusetts, United States

A cloud-based restaurant point-of-sale and customer relationship management system.

Free$69+/month
8
Microsoft Dynamics 365
Redmond, Washington, United States

A cloud-based suite of CRM and ERP business applications offered by Microsoft.

$65+/user/month
9
Odoo
Grand Rosière, Belgium

An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.

FreeOpen source
10
Keap
Dallas, Texas, United States

A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.

$299+/month
11
Zoho CRM
Chennai, India

A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.

$20+/user/month
12
Vcita
Bellevue, Washington, United States

A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.

$35+/month
13
Zenchef
Paris, France

A restaurant management software handling reservations, payments, and loyalty cards.

€109+/month
14
Pipedrive
New York, United States

A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.

$24+/seat/month
15
Pega
Waltham, Massachusetts, United States

A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.

$100+/user/month
16
Kustomer
Short Hills, New Jersey, United States

An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.

$89+/user/month
17
Freshsales
San Mateo, California, United States

A cloud-based CRM solution packed with features and AI-enhanced capabilities.

$11+/user/month
18
Ontraport
Santa Barbara, California, United States

A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs.

$29+/month
19
Edrone
Krakow, Poland

A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.

$$$
20
MoxiEngage
Seattle, Washington, United States

A cloud-based customer relationship management software for real estate agents.

$$$
21
amoCRM
Moscow, Russia

A Russian cloud-based CRM solution rebranded as Kommo for the global market.

595 RUB+/user/month
22
Groove.cm
Boca Raton, Florida, United States

An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools.

$42/month
23
CiviCRM
San Francisco, California, United States

A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.

FreeOpen source
24
Neon CRM
Chicago, Illinois, United States

A cloud-based CRM platform designed for nonprofits and mission-driven organizations.

$99+/month
25
NetSuite
Austin, Texas, United States

A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution.

$20,000+/year

👉 See Also

Data is based on the analysis of 2,611,154 websites.
Statistics were last calculated on .
For details, see our methodology and disclaimer.