⚡ CRM
Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.
According to our data, customer relationship management systems are used on 1.9% of all websites.
96.6% of these sites use only one CRM system, 3.3% use two.
⭐ Most Popular in 2025
The following chart shows the leading CRM systems in 2025, based on market share.
The most popular is Zendesk with a share of 26.6%, followed by HubSpot CRM with 14.2% and ActiveCampaign with 11.1%.
You can also drill down by country:
🚀 Country Highlights
Here is a list of systems that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
✨ Best CRM Systems
Below is a more detailed list of the top 25 of the 61 CRM systems we detect, ranked by their market share.
Rank Name Market share
1
Zendesk
San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.
$19+/agent/month
26.6%
2
HubSpot CRM
Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.
Free $45+/month
14.2%
3
ActiveCampaign
Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.
$15+/month
11.1%
4
Brevo
Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.
Free $9+/month
10.4%
5
Salesforce
San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.
$25+/user/month
8.7%
6
Bitrix24
Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform.
Free $61+/month
3.9%
7
Toast
Boston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system.
Free $69+/month
3.1%
8
Microsoft Dynamics 365
Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.
$65+/user/month
2.9%
9
Odoo
Grand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.
Free Open source
2.2%
10
Keap
Dallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.
$299+/month
1.8%
11
Zoho CRM
Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.
$20+/user/month
1.7%
12
Vcita
Bellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.
$35+/month
1.6%
13
Zenchef
Paris, France A restaurant management software handling reservations, payments, and loyalty cards.
€109+/month
1.4%
14
Pipedrive
New York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.
$24+/seat/month
1.3%
15
Pega
Waltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.
$100+/user/month
1%
16
Kustomer
Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.
$89+/user/month
0.9%
17
Freshsales
San Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.
$11+/user/month
0.8%
18
Ontraport
Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs.
$29+/month
0.6%
19
Edrone
Krakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.
$$$
0.6%
20
MoxiEngage
Seattle, Washington, United States A cloud-based customer relationship management software for real estate agents.
$$$
0.5%
21
amoCRM
Moscow, Russia A Russian cloud-based CRM solution rebranded as Kommo for the global market.
595 RUB+/user/month
0.5%
22
Groove.cm
Boca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools.
$42/month
0.5%
23
CiviCRM
San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.
Free Open source
0.5%
24
Neon CRM
Chicago, Illinois, United States A cloud-based CRM platform designed for nonprofits and mission-driven organizations.
$99+/month
0.4%
25
NetSuite
Austin, Texas, United States A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution.
$20,000+/year
0.4%
👉 See Also
🔗 Links
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Data is based on the analysis of 2,611,154 websites.
Statistics were last calculated on
December 12, 2025 .
For details, see our
methodology and
disclaimer .