⚡ Online Marketplaces

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 2.3% of all websites.
89.5% of these sites use only one marketplace, 8.3% use two, and 2.3% use three or more at the same time.

⭐ Most Popular in 2026

The following chart shows the leading marketplaces in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 52.4% share.
It is followed by Lazada with 5.9% and Etsy with 5.7%.

Amazon 52.4%
Lazada 5.9%
Etsy 5.7%
eBay 4.6%
Houzz 3.6%
Taobao 2.7%
Shopee 2.7%
Heureka.cz 2.3%
Tmall 2%
Rakuten Ichiba 1.9%
JD 1.9%
Yahoo Shopping 1.4%
Envato Market 1.4%
Ceneo 1.4%
Other 10.1%

You can also drill down by country:

🚀 Country Highlights

Here is a list of marketplaces that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Lazada is #1 in Indonesia ^(-1)
Taobao is #1 in China ^(-5)
Shopee is #1 in Vietnam ^(-6)
Heureka.cz is #1 in the Czech Republic ^(-7)
Ceneo is #1 in Poland ^(-13)
Naver Smart Store is #1 in Korea ^(-18)
Mercado Libre is #1 in Argentina ^(-19)
Yandex Market is #1 in Russia ^(-21)
Heureka.sk is #1 in Slovakia ^(-22)
Bol is #1 in the Netherlands ^(-23)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 69 marketplaces we track, ranked by their market share.

Available filters: Classifieds Home Services

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	52.4%
2	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	5.9%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	5.7%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	4.6%
5	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	3.6%
6	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	2.7%
7	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	2.7%
8	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	2.3%
9	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	2%
10	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	1.9%
11	JD Beijing, China A large Chinese business-to-consumer marketplace.	1.9%
12	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	1.4%
13	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.4%
14	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	1.4%
15	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.3%
16	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	1.2%
17	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1.2%
18	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	1.2%
19	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	1.1%
20	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	1.1%
21	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1%
22	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.9%
23	Heureka.sk Prague, Czech Republic A Slovak online marketplace and price comparison platform.	0.9%
24	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.8%
25	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	0.8%

👉 See Also

⚡Stores

Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.