⚡ Personalization in Korea

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Korea is an East Asian country with a population of around 52 million people.

According to our research, personalization software is used on 0.7% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Korea in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 33.3%, followed by Braze with 14.6% and Salesforce Marketing Cloud with 11.7%.

🚀 Highlights

Here is a list of the top software that is more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 30 personalization software solutions used on sites from Korea, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
3
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
4
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
5
Appier
Taipei, Taiwan

Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

6
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
7
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
8
Coveo
Quebec City, Canada

An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning.

$600+/month
9
Nosto
Helsinki, Finland

The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX.

$$$
10
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
11
Yieldify
London, United Kingdom

A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences.

$$$
12
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month
13
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$
14
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
15
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
16
Amplify
Ge'alya, Israel

A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart.

$29.5+/month
17
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
18
Monetate
Dallas, Texas, United States

A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation.

$1,000+/month
19
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
20
CleverTap
San Francisco, California, United States

A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

$75+/month
21
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
22
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
23
AddShoppers
Charlotte, North Carolina, United States

A digital commerce platform focused on bringing shoppers and brands together through seamless shopping experiences.

$$$
24
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
25
MoEngage
San Francisco, California, United States

A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels.

$750+/month

👉 See Also

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on .
For details, see our methodology and disclaimer.