⚡ Personalization in Malaysia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our research, personalization software is used on 2% of websites from Malaysia.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Malaysia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 25.6%, followed by Netcore with 13.8% and Insider with 12.3%.

🚀 Highlights

Here is a list of the top software that is more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 34 personalization software solutions used on sites from Malaysia, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
3
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
4
iZooto
Noida, Uttar Pradesh, India

A user engagement and retention platform that enables marketers to send personalized browser push notifications.

Free$85+/month
5
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
6
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
7
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
8
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
9
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
10
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
11
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
12
MoEngage
San Francisco, California, United States

A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels.

$750+/month
13
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
14
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
16
Triptease
London, United Kingdom

An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings.

$$$
17
CleverTap
San Francisco, California, United States

A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

$75+/month
18
Appier
Taipei, Taiwan

Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

19
Nosto
Helsinki, Finland

The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX.

$$$
20
Coveo
Quebec City, Canada

An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning.

$600+/month
21
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
22
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
23
Yieldify
London, United Kingdom

A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences.

$$$
24
LimeSpot
Vancouver, British Columbia, Canada

An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates.

Free$$$
25
StoreYa
Ramat HaSharon, Israel

A marketing platform that offers a fully autonomous, performance-based advertising AI solution for e-commerce businesses.

$180+/month

👉 See Also

Data is based on the analysis of 9,736 websites from Malaysia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.