⚡ Personalization in the Netherlands
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
The Netherlands is a Western European country with a population of over 17.8 million people.
According to our research, personalization software is used on 2.8% of websites from the Netherlands.
⭐ Most Popular in 2026
The following chart shows the top personalization software in the Netherlands in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 28%, followed by
VWO with 27% and
ActiveCampaign with 22.3%.
Adobe Experience Platform 28%
VWO 27%
ActiveCampaign 22.3%BlueConic 4%
Salesforce Marketing Cloud 3.9%
Dotdigital 3.4%Bloomreach 3.3%
Optimizely 2.8%
Clerk.io 2.4%
SiteSpect 2%
Adobe Target 2%
AB Tasty 1.6%
Acquia 1.3%Coveo 1.1%
Drip 1%
🚀 Highlights
Here is a list of the top software that is more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
BlueConic (-15)
- 6.
Dotdigital (-1) - 7.
Bloomreach (-8)
- 9.
Clerk.io (-13)
- 10.
SiteSpect (-39)
- 14.
Coveo (-12)
- 16.
Kameleoon (-7)
- 17.
Insider (-7)
- 19.
Dynamic Yield (-6)
- 23.
Segmentify (-24)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 56 personalization software solutions used on sites from the Netherlands, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.