⚡ Personalization Software in New Zealand
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
New Zealand is an Oceanian country with a population of over 5.1 million people.
According to our research, personalization software is used on 3.2% of websites from New Zealand.
⭐ Most Popular in 2026
The following chart shows the top personalization software in New Zealand in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 21.7%, followed by
VWO with 14.8% and
ActiveCampaign with 9.5%.
Adobe Experience Platform 21.7%
VWO 14.8%
ActiveCampaign 9.5%Salesforce Marketing Cloud 9.5%
Athos Commerce 9.1%
Optimizely 8.7%
Shogun 8%
Dotdigital 6.9%Adobe Target 4.6%
Nosto 3.9%
Emarsys 2.6%
Braze 2.6%
Justuno 2.4%
AB Tasty 2.4%Insider 2.4%
🚀 Highlights
Here is a list of the top solutions that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
ActiveCampaign (-1) - 5.
Athos Commerce (-5)
- 10.
Nosto (-4)
- 11.
Emarsys (-7)
- 12.
Braze (-9)
- 13.
Justuno (-3)
- 15.
Insider (-10)
- 16.
Coveo (-8)
- 19.
Monetate (-15) - 20.
Discount Ninja (-26)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 42 personalization software solutions used on sites from New Zealand, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 14,239 websites from New Zealand.
- We currently track the presence of 67 personalization software solutions across the web.
- Of these, 42 were detected on websites from New Zealand.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
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