⚡ Personalization Software in New Zealand

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, personalization software is used on 3.6% of websites from New Zealand.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in New Zealand in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 20.3%, followed by VWO with 14.4% and Shogun with 10.3%.

Adobe Experience Platform 20.3%
VWO 14.4%
Shogun 10.3%
Salesforce Marketing Cloud 9.3%
ActiveCampaign 8.8%
Athos Commerce 7.8%
Optimizely 7.7%
Dotdigital 5.7%
Adobe Target 4.2%
Braze 4.2%
Nosto 2.9%
Justuno 2.8%
Insider One 2.3%
OptiMonk 2.3%
Emarsys 2.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Shogun ^(-3)
6. Athos Commerce ^(-3)
9. Adobe Target ^(-1)
10. Braze ^(-14)
11. Nosto ^(-7)
12. Justuno ^(-3)
13. Insider One ^(-9)
15. Emarsys ^(-10)
16. Coveo ^(-11)
20. Monetate ^(-17)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 47 personalization software solutions used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	20.3%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	14.4%
3	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	10.3%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	9.3%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	8.8%
6	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	7.8%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.7%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	5.7%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.2%
10	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	4.2%
11	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	2.9%
12	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	2.8%
13	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	2.3%
14	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.3%
15	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	2.1%
16	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.8%
17	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.6%
18	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.5%
19	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.5%
20	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.3%
21	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.3%
22	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.1%
23	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	1%
24	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	1%
25	Digioh San Francisco, California, United States An e-commerce personalization and conversion rate optimization platform that provides personalized banners, pop-ups, forms, quizzes, and surveys. $500+/month	1%

👉 See Also

🌎 Personalization in other countries
- Germany
- United Kingdom

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,774 websites from New Zealand.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 47 were detected on websites from New Zealand.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.