⚡ Personalization Software in New Zealand

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, personalization software is used on 3.3% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in New Zealand in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 21.8%, followed by VWO with 14.9% and ActiveCampaign with 9.8%.

Adobe Experience Platform 21.8%
VWO 14.9%
ActiveCampaign 9.8%
Optimizely 9%
Salesforce Marketing Cloud 8.8%
Athos Commerce 8.6%
Shogun 8.2%
Dotdigital 6.5%
Adobe Target 4.9%
Nosto 3.7%
Braze 2.9%
Justuno 2.4%
Emarsys 2.2%
AB Tasty 2.2%
Insider 2.2%

🚀 Highlights

Here is a list of the top solutions that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. ActiveCampaign ^(-1)
4. Optimizely ^(-1)
6. Athos Commerce ^(-4)
10. Nosto ^(-5)
11. Braze ^(-11)
12. Justuno ^(-2)
13. Emarsys ^(-5)
15. Insider ^(-8)
16. Coveo ^(-8)
19. Monetate ^(-17)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 42 personalization software solutions used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	21.8%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	14.9%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	9.8%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	9%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	8.8%
6	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	8.6%
7	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	8.2%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	6.5%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.9%
10	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	3.7%
11	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.9%
12	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	2.4%
13	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	2.2%
14	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2.2%
15	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	2.2%
16	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	2%
17	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	2%
18	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.8%
19	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.4%
20	Discount Ninja Sint-Martens-Latem, Belgium A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options. $49+/month	1.2%
21	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1%
22	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.8%
23	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.8%
24	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.8%
25	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.8%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,860 websites from New Zealand.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 42 were detected on websites from New Zealand.
Statistics were last calculated on August 5, 2026.
For more details, see our methodology and disclaimer.