⚡ Personalization in Portugal

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our research, personalization software is used on 1.8% of websites from Portugal.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Portugal in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 32.3%, followed by VWO with 18.7% and Salesforce Marketing Cloud with 16.7%.

🚀 Highlights

Here is a list of the top software that is more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 39 personalization software solutions used on sites from Portugal, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
3
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
4
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
5
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
6
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
7
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
8
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
9
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
10
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
11
Triptease
London, United Kingdom

An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings.

$$$
12
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
13
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
14
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
15
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
16
Clerk.io
Copenhagen, Denmark

An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations.

$119+/month
17
Monetate
Dallas, Texas, United States

A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation.

$1,000+/month
18
Nosto
Helsinki, Finland

The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX.

$$$
19
Batch
Paris, France

A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels.

Free€1,000+/month
20
Athos Commerce
San Antonio, Texas, United States

An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand.

$699+/month
21
Evalanche
Starnberg, Germany

A German cloud-based marketing platform for generating automated campaigns, email marketing, and cross-media communication.

€145+/month
22
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$
23
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month
24
Yieldify
London, United Kingdom

A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences.

$$$
25
Discount Ninja
Sint-Martens-Latem, Belgium

A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options.

$49+/month

👉 See Also

Data is based on the analysis of 14,630 websites from Portugal.
Statistics were last calculated on .
For details, see our methodology and disclaimer.